Every other asset we'll generate — palette, type, website, deck, email, business card — needs a visual spine to coordinate against. This step picks that spine.

Each option here is a visual identity direction — a different palette, type, corner-radius, and type-stance combination, with a logo present as the anchor so you can compare the three side-by-side. The logo's job here is to make the comparison concrete, even if you didn't ask for a logo in your final deliverables.

This is a directional starter, not a final brand. The mark, the palette, the type — every piece of the spine is a strong first read, but two founders with different products could land on the same mark or palette here. Plan to refine the logo and the rest of this identity spine with a designer or another tool when you're ready to make it uniquely yours.